Child Diabetes

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March 18, 2010 — Boston Celtics power player Ray Allen has teamed with Muze Clothing to benefit the Juvenile Diabetes Research Foundation (JDRF) through sales of premium movie-line inspired T-shirts. 100% of the proceeds of the T-shirt will go directly to JDRF, the worldwide leader for research to cure type 1 diabetes.

Fans can go to www.muzeconnects.com/charity to preview and purchase the shirt titled “What Would Jesus Shuttleworth Do?” The design illustrates the journey of Ray’s life, starting with the symbolism of a paper plane to represent his childhood growing up on a US Air Force base, through the seams of colorful basketballs to show his career path, and up to his current position in a Celtics #20 jersey, where he won the 2008 NBA Championship. The movie line “No journey is too great, when one finds what he seeks,” from the 80’s classic movie “Coming to America” graces the back of the shirt in Ray’s own handwriting. The W.W.J.S.D. on the front stands for “What Would Jesus Shuttleworth Do” – a tribute to the character Ray Allen played in Spike Lee’s “He Got Game. “

Watch this video to learn more about the road Ray and his family has had to travel ever since his son, Walker, was diagnosed with type 1 diabetes.

“Ray is a dedicated father, player and a great inspiration to many, myself included,” says Muze Clothing CEO Bill Deacon.  “Working with him on this shirt was such a natural fit with the mission of our company and we feel honored to help out this incredibly important cause.  No child or parent should have to worry about any childhood illness beyond a scraped knee or a common cold.  We hope that by doing our part, we can help find a cure for this life altering condition.”

To purchase the T-shirt and support Ray Allen and JDRF, please visit www.MuzeConnects.com and click on Ray’s picture.

Tags: Allen, benefit, Boston, Celtics, Clothing, Diabetes, foundation, from, Guard, Juvenile, Muze, Partners, research